The critics initially derived the concept mainly on the basis of the price target. ratan tata kept his promise and delivered the nano almost at its target price, forcing global car makers to take challenge. the tata nano: the peoples car ( b) case study solution, the tata nano: the peoples car ( b) case study analysis, subjects covered prices by paul w. farris, rajkumar venkatesan source: darden school of business 2 pages. publication date:. tata group case study essay. 1- a: describe the various advantages that firms like tata employ to become large industrial conglomerates. the tata group has already established 90 separate firms in seven distinct business sectors. tata nano is made a budget friendly car and it was launched on a price tag of one lakh rupees ( rs. this car was targeted to be bought instead of motor cycles by the middle class people. page 7 of 17 case study on tata nano aman ahuja – ahistory of tata nano the idea of tata nano came to mr.
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