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literature definition: 1. written artistic works, especially those with a high and lasting artistic value: 2. esempio di business plan semplice. cambridge dictionary + om the producer to theconsumer. borden, defines promotion as sales promotion, advertising, personal selling, public relations and direct marketing. kotler, ( ) discovers that promotions have become a critical scm factor in the product marketing mix which consists of the specific blend of advertising, personal selling, sales.
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